Seek or Shout: Innovative social collaboration site building

Isovera created Seek or Shout, a dynamic social online collaboration community that allows users to Seek out expert feedback, search for content and members related to themselves, and Shout to promote their own content.

Cision, a leader in PR software, and Isovera worked to create a social collaboration site that would engage users and help gather information, network with users, and promote Cision’s content. The site is widely used by bloggers, writers, and journalists. Cision looked to engage modern-age content creators with a innovative social collaboration site. The site allows users to create profiles linked with other social media sites such as Facebook and Twitter. Users are then able to search for members with similar interests based on the use of taxonomy terms. When new content that matches these terms is found, users are alerted, and are able to view a feed of found content. Seek or Shout users are also able to perform a faceted web search, and Seek or Shout will automatically pull related articles, media, or blog entries.

Going custom

Isovera utilized and repurposed Acquia’s Drupal Commons distribution to create a new, customized and dynamic site for Seek or Shout (seekorshout.com). Users on Seek or Shout create a central profile for themselves linked to other social networks, define their interests as tagged terms and follow other users with similar interests. Users can access an innovative feed that integrates email notifications of daily and weekly activity as well as Seeks, Shouts and relevant news. The search feature, a dynamic faceted search, allows content creators to see content of various types gathered from all over the web pulled together. The search feature includes better access to an agency’s database of information, useful for journalists.

Finding solutions

After an initial search, users can begin to collaborate using the Seek and Shout features. With Seek, users can get people to interview, products to view or documents to research based on a particular term. This in turn generates comments and feedback from other users who can engage the original Seeker. The Shout feature sends out a message to anyone who has tagged the Shout term and all of the user’s followers to promote newly created content. Finally, Seek or Shout was built to scale and launched with nearly 400,000 nodes, positioning the site to become a full-scale social networking and content promotion site right from the start.

Key Modules Used: RulesContent ProfileActivity Log