National Grid Logo 1

Creating influence while
amplifying a corporate
sustainability image

What
We Did

Campaigns & Content

Data & Analytics

Research & Insights

Objective

Enable National Grid to win an RFP that would bring clean wind energy to New England.

Challenge

The RFP process meant the company had to work quickly—within 8 weeks—to promote its advantages among key audiences and solicit public approval.

Play
Video

Solution

We built an integrated program targeting decision-makers across three New England states through
TV, social, trade, print and other channels at the
speed of sound.

NG 1 NG 2

8

weeks

36MM

impressions

19.5K

new visitors to the site

NG 3

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