Empowering a software brand
to better tell its story.
RealResponse offers a safe, confidential, digital feedback-sharing platform.
Although initially focused on student athletics, the company now has over 200 customers spanning professional leagues, integrity units, and national governing bodies, as well as colleges and universities. Their long-term goal is a digital solution that any organization can use to uplift voices and facilitate difficult conversations.
Next, we expanded on the existing site architecture with a new sitemap, more than tripling the number of pages.
This involved connecting all content to keep users clicking and engaging, vastly minimizing navigational “dead ends.” This intuitive structure lets users easily find what they’re looking for, learn more about RealResponse, understand the solutions and platform, and explore client success stories–all of which helps increase the total amount of time on site.
Finally, we sprinkled client testimonials across the site to further build trust and give potential customers more of an understanding of how RealResponse could work for them. We also designed a carousel that could be placed on any page to drive users to customer stories and case studies, encouraging self-directed exploration and increasing pageviews.
"We love our new website and updated branding: it feels more like us and makes for a very effective sales driver. Isovera created a design and strategy that solved several problems at once, putting us in a great position for future growth.”
— Emily Lange, Executive Vice President and Chief Marketing Officer of Real Response