Building Cultural
Pathways for Growth

Peloton, in line with its commitment to employee development, allocated $20 million to create learning and growth opportunities for its hourly employees.

To communicate this initiative, Peloton partnered with Isovera to develop The University@Peloton (U@P). Isovera proposed a comprehensive communications plan, including design and messaging, to establish U@P as a purpose-driven “brand within a brand.” Through extensive workshops and interviews, Isovera defined the U@P voice, visual brand identity, and the optimal technical platform to meet content authoring and user needs.

The deliverables included a strategy brief, content strategy, brand book, sizzle video, a microsite with straightforward UX/UI, integration with education providers, security, and an easy-to-use CMS.

Isovera successfully developed a distinct sub-brand within the Peloton family, capturing the vibrant culture of hourly team members through engaging workshops and photography.

Through extensive workshops and interviews, Isovera defined the U@P voice, visual brand identity, and the optimal technical platform to meet content authoring and user needs.