Pathways for Growth
Peloton, in line with its commitment to employee development, allocated $20 million to create learning and growth opportunities for its hourly employees.
To communicate this initiative, Peloton partnered with Isovera to develop The University@Peloton (U@P). Isovera proposed a comprehensive communications plan, including design and messaging, to establish U@P as a purpose-driven “brand within a brand.” Through extensive workshops and interviews, Isovera defined the U@P voice, visual brand identity, and the optimal technical platform to meet content authoring and user needs.
The deliverables included a strategy brief, content strategy, brand book, sizzle video, a microsite with straightforward UX/UI, integration with education providers, security, and an easy-to-use CMS.
Isovera successfully developed a distinct sub-brand within the Peloton family, capturing the vibrant culture of hourly team members through engaging workshops and photography.
Through extensive workshops and interviews, Isovera defined the U@P voice, visual brand identity, and the optimal technical platform to meet content authoring and user needs.
Photography to tell a story
The secure microsite was the digital hub for U@P, offering a seamless user experience for U@P education opportunities.
By leveraging WordPress and Advanced Custom Fields (ACF), Isovera empowered non-technical staff to maintain the primary educational site while preserving design integrity. The project resulted in a strong alignment of stakeholders and crystal-clear messaging for the target audience.