Website Development for a
Maritime Data Modeling Giant
CargoMetrics, a leading maritime data modeling company, provides insights into global seaborne trade, including commodities such as liquified natural gas, petroleum gas, iron ore, and crude oil. Their vast data sets cover over 90% of global imports and exports, making them a vital resource in the maritime industry.
They sought an upgraded website to reflect their transition from maritime investment management to data product and solution providers. Isovera was their partner in delivering an enhanced website that would be easy to maintain and drive awareness of their offerings.
Recommended by a third-party design partner, Isovera developed a website that prioritized front-end flexibility and provided an intuitive content management system (CMS) for CargoMetrics employees.
Instead of focusing on unnecessary bells and whistles, Isovera built a simple yet scalable website that met CargoMetrics’ needs and positioned them for future growth.
The site was developed using WordPress and leveraged Advanced Custom Fields (ACF) for easy management and design customization. Isovera implemented frictionless subscription interfaces and embedded a link to Amazon, where Cargometrics sells its data products.
The collaboration between Isovera and a third-party designer resulted in a high-impact, secure, and easy-to-maintain WordPress site that effectively communicates CargoMetrics’ position as the owner of the world’s most extensive maritime data set.
The website now serves as a platform for storytelling and raising awareness while allowing for potential future functionalities such as visualizing proprietary data sets. Isovera remains a strategic partner to CargoMetrics, supporting SEO, lead generation, and e-commerce through its success plan. With Isovera’s guidance, CargoMetrics is well-positioned to navigate its digital journey and achieve its business goals.