Positioning Cyber Security
for Growth

Expel, a leading managed detection and response service provider, partnered with Isovera to enhance its branding and website to improve product access and highlight its market leadership.

Isovera embarked on a journey to reorganize the Expel website, prioritizing user experience and intuitive access to product information. Through this process, Isovera refined Expel’s brand voice, visual language, and organizational culture while developing a user-friendly content management system (CMS) to support future growth.

The project was executed in two phases. In phase one, Isovera delivered “Quick Win” enhancements to the homepage and navigation, aligning the brand and facilitating more accessible access to product details for an upcoming conference. Phase two involved comprehensive discovery sessions that led to improved UX/UI, enhanced messaging, and scalable development. Isovera conducted on-site photoshoots with Expel employees to add a human touch to the brand.

Isovera conducted a comprehensive audit of the Expel site, analyzing UX/UI, message clarity, design, and market position.

Valuable insights from workshops and interviews with Expel’s marketing team and sales force informed the reorganization of the site, focusing on products and a user-centric approach. The visual brand expression was refined through an Isovera mood board, which presented design ideas encompassing colors, images, icons, and fonts.