Leader Bank, an entrepreneurial bank based in Massachusetts, recognized the need to update its website to align with its client-focused brand and establish a strong market position.
Choosing Isovera as their partner, Leader Bank aimed to create a secure, scalable, and user-friendly B2C website with a powerful UX/UI that simplifies complex banking processes. Isovera embarked on a journey to revolutionize the user experience, conducting extensive research and engaging in workshops and interviews with Leader Bank stakeholders. This collaborative effort led to a contemporary design expression, deeply customized backend development, and the integration of additional communication tools like video meetings and podcasts.